Tonight, I saw a familiar company use blatant fear to instill more fear in the mind of their clients - for the sole purpose of selling more software. I remember the days of early Sox compliance that had "everyone going to jail and paying astronomical fines" - did some go to jail? Sure. But so did Little Wayne (recently). Does that make a compelling reason to spend a lot of money - without seeing the upfront ROI? Umm, no.
You may sell some seats because of fear. You may not. Those are the two options.
But you will sell long-standing relationship if you can be a partner to your client and help them achieve their business goals.
Business is Personal. Ask American Express business card users - they've been sold on the fact that AMEX will be there for them, no matter what. AMEX does not care if they are purchasing plane tickets, office supplies, or customer dinners. The mandate is that they will be there for that business user.
So instead of creating slick videos that cause more fear, how about picking up the phone and talking to your clients - and figuring out what they actually need?
Today's KISS question is: which company have you received the best customer/sales interactions from?